Google Business Listing Optimisation

Google Business Profile - Why Is It More Important Than SEO?

Whether you love or hate Google one thing is certain - if you want to be found online, you need to make Google love you.

94.97% of searches in Australia are made on Google and businesses that appear in the top few positions on Google search results pages get the majority of clicks.

Google Business Profile Optimisation is Cheaper than SEO

Businesses spend thousands of dollars per month on SEO but this money is often misspent. The fact is a top 3 ranking in Google Business Profiles is more important for a local business than a top ranking for your website when it comes to generating traffic. Businesses that rank in the "3 pack" are placed in the most valuable piece of real estate on the search results page and optimising your listing is one of the lowest cost marketing exercises you can ever do. In fact if you have the knowledge and the time, you can do it for "free" (free presumes your time has no value). Your Google Business Profile listing is available from Google at no cost. But getting your profile into the high value "3 Pack" takes an investment in time and knowledge.

Google is investing heavily in expanding the functionality of GMB listings and rewards those businesses that continue to use all of the features and options available to them. If your listing is optimised for:

info
categories
labels
posts
offers
hours
cta buttons
geo-tagged images
reviews
Q&As
Industry specific options, etc

then you can expect to be found in the valuable "3 pack" of local search. In other words, at the top of the search page. The trouble is, how do you stay on top of all this plus the new features being introduced as well as run your own business?

Why Outsource Google Business Profile Optimisation?

Sure, you can optimise and manage your own Google Busine Profile and it won't cost you a cent. Except of course for the hours spent learning how, keeping up to date with Google's changes and then actually doing the work every week. We offer Google Business Profile creation and optimisation as an ongoing managed service that saves you time, helps you avoid the pitfalls and ultimately generates new income. Why ongoing? Google values recent activity so optimisation is not a set and forget project.